View Seattle Psych Studio

Dr. Clara Doctolero needed a new website that positioned her as an approachable psychologist specializing in DBT.

The website overall needed to align more closely with her brand, but the copy needed to sound like Dr. Doctolero.

The Ask

Just make me look cool!

Dr. Clara works with patients ages 14 and up, so we needed to appeal to a young generation. Making her look cool, was not difficult as she's a lovely person. The trick was getting to know her well enough to not only capture her voice but her essence. My responsibilities included:

• Writing web copy with a genuine, approachable tone
• Researching DBT and understanding the audience that may benefit from this type of therapy
• Working with Dr. Doctolero to produce monthly blog content

The Result

We produced a charming website that clearly states Dr. Clara's goal for her patients, creates space for her to share her thoughts and insights on her blog, and wrote the copy in such a way that a patient of any age would feel comfortable reaching out for help.

Why It Was Successful

The client loved her website and had nearly no feedback on copy. She's also received praise for her website from colleagues in the industry upon launch. Her case load is currently full.