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CareFirst wanted to engage their millennial audience with something fun and educational that would really resinate with the generation.
We gave them FRNZY, a mobile game made up of fast-paced mini-games that test speed, agility and dexterity. The mini-games, along with health and wellness facts, trophies and achievements, all work together to give the user a gaming experience they'll want to come back to.
I wore many hats for this project – concepting game ideas, writing, picking game sounds, brainstorming and executing social posts. With the teams hard work, it's been quite successful. We currently have 12.3k downloads with 50-150 new downloads per day, a 5 star rating on iOS, and all sessions considered, 63.2% are returning players.