"We like turkey. You like turkey."


The Ask

Butterball wanted to introduce users to the new "Turketarian" campaign before launching the redesign of their .com. The objective was to gather user information, and help ease the transition once the new site went live. 

We built a Facebook hosted quiz to reach fans so that they could discover their inner Turketarian, find recipes specific to their Turketarian type, and get coupons for Butterball products. 

It was important for this popular, yet conservative brand to reach a wider audience without losing support from moms. Their new voice is fun, quirky and appealing to moms as well as millennials. 

I also worked on the Butterball site.